Catalyzing conservation at scale: A practitioner’s handbook
Catalyzing conservation at scale: A practitioner’s handbook supports the design and implementation of conservation initiatives that scale widely.
Drawing on Diffusion of Innovation theory, extensive research, and real-world experience, the handbook identifies the factors that facilitate rapid, widespread adoption of conservation initiatives.
The handbook focuses on three key components – the innovation, the adopters, and the context – and, through a series of guiding questions, provides a way to foster scalability of your conservation initiative.
-
More often than not, conservation design, planning, and implementation has been ad-hoc. Some initiatives scale-up, while others struggle to take-off. In addition to the recognition that our efforts need to expand beyond a few successful and fragmented initiatives, there is a growing need to include scaling considerations systematically during the design and implementation phases of various conservation initiatives. The handbook provides a way for practitioners, researchers, planners, and donors to engage in a theory-informed process to design and implement initiatives to scale.
-
This handbook is designed to support conservation practitioners, planners, and donors who design and implement initiatives on the ground and who acknowledge that the scale of their initiatives could expand in order to match that of the conservation problem they aim to address.
-
What attributes of an innovation make it spread successfully?
Who is more likely to adopt an innovation?
Under what contexts do innovations spread more easily?
-
“I found the handbook refreshingly easy to understand – it isn’t weighed down in academic or technical language and, although it is well referenced and linked to further papers, it is surprisingly easy to digest.”
“[The handbook] provides a significant tool of self-assessment for identifying enable conditions and potential barriers to administer an effort to catalyze conservation at scale.” ]
